📨 Odoo Unlocked #000

Welcome to Odoo Unlocked — a weekly pulse check for the people shaping the future of Odoo implementations.

Not for the tourists.
Not for the brochure readers.
For the ones making it happen every day — deal by deal, client by client, project by project.

This isn’t a product update feed.
It’s not a partner sales funnel.
And it’s definitely not an echo chamber.

We’re opening the real conversation — the one that happens between the dashboards and the deadlines.
The honest conversations you have in DMs after a client goes dark.
The voice notes in WhatsApp groups after a deal collapses — or lands.
The heated debates under a simple LinkedIn poll that reveal just how different everyone's reality actually is.

• A sharp insight: Pulled from real data, lived experience, and what’s happening across the ERP world (Odoo and beyond).

• A visual anchor: A chart, a post, a meme — something that makes you think in one glance, not 20 slides.

• A practical takeaway: Something you can use right away — to price smarter, position stronger, negotiate better, or just avoid another unnecessary headache.

• Zero fluff: No rehashed marketing. No “best practices” that only work in case studies. No recycled talking points.

You could be...

• A partner trying to scale without losing your margins — or your mind.

• A solo implementer competing against underpriced promises.

• A strategist keeping one eye on SAP, NetSuite, Zoho, Dynamics... and one foot grounded in client realities.

• A founder, a PM, a pre-sales consultant — anyone who knows the deals aren't won (or lost) in the software features, but in the strategy behind them.

Or maybe you’re just tired of flying blind, and ready to see the ecosystem with a sharper lens.

If you’re serious about building, you’ll feel at home here.

Odoo is growing — fast.
New partners enter every month. New markets open every quarter. The product keeps getting stronger.

But growth comes with noise.

• Clients get more options, but less clarity.

• Partners push harder, but margins shrink.

• Quality work often takes a backseat to quick wins.

In this environment, just doing the basics isn’t enough anymore.
Winning requires thinking deeper. Positioning smarter. Delivering cleaner.

And that’s where Odoo Unlocked comes in.

To open the conversation.
To surface the insights that don’t show up in onboarding webinars.
To help you move faster — but more intentionally.

Odoo’s own project estimator says you can implement a full ERP for a 49-person company in 200 hours, for €16,830.
But the real story, on the ground?
Let’s just say — it’s a bit more complicated.

We'll break it down: what partners are actually seeing, where the hidden hours go, and how you should price (and defend) your projects accordingly.

If this feels like the kind of signal you want in your inbox, pass it along.
Or hit reply and tell us what you'd like to see unlocked.

We're building this with you, not just for you.

See you next Monday, May 12th, at 08:00 CET.

— Cath & Fred, Just Doers.