💡 Odoo Unlocked #007: Odoo’s Going Vertical

Let’s get to it.

Odoo just reported €81.9M in implementation and training revenue for 2024 — a 45% increase over last year.

That’s nearly 20% of their total revenue.

They’re not just selling software anymore. They’re scaling services—and hinting at the possibility of productizing them. While Agentic AI isn’t everywhere yet, the groundwork could be getting laid.

Ten years ago, verticalization at this scale was chaos. Now, Odoo delivers with more speed and precision. They’re engineering service, not just managing it. If AI steps in further, what’s bespoke today might become tomorrow’s repeatable machine.

Odoo knows its product inside out. They can train agents faster than most partners can train staff. And as their delivery model evolves, scale could start to look a lot like software.

The “AI-as-consultant” model? Not mainstream yet, but there are signs it could be on the horizon.

Odoo’s growth isn’t just up—it’s inward.

The platform is now platform + delivery.

👉 More direct rollouts
👉 More in-house consultants
👉 More automation in implementation
👉 More full-stack proposals—fewer moving parts

That could change the game.

You’re not just up against other partners. You’re up against the publisher, the AI (eventually), and the stack.

Verticalization makes Odoo stronger—but also blurs the line between publisher and competitor.

When one company builds the product, owns the license, and delivers implementation, your role as a partner risks becoming an optional attachment—unless you evolve.

It’s a strategic shift. The smart move is repositioning, not resisting.

• Differentiate with depth, not breadth. Odoo can scale vanilla implementations. You win by going niche: deep sector expertise, complex workflows, hybrid stacks.

• Productize your own delivery. If you’re still selling hours, you’re behind. Turn your methodology into repeatable offers—with or without AI.

• Lead with trust, not tools. Odoo can automate tasks. It can’t replace judgment, change leadership, or political savvy. Be the strategic guide.

• Outflank with integration. Odoo’s verticals are standardized. Your edge? Ecosystem mastery. Bring the connectors Odoo can’t.

• Stay open—even if you love Odoo. If another platform makes more sense for a client or protects your business, don’t close that door. Commitment to delivery doesn’t mean exclusivity.

If Odoo entered your pipeline—backed by a more scalable service model—who would stay loyal to you?

What are you doing to stay the obvious choice when speed, scale, and precision may soon be table stakes?

The terrain is shifting. Some are rethinking their place in the Odoo ecosystem. Others are expanding—with intention, and maybe with AI soon.

One thing’s clear: standing still is no longer safe.

Let’s open the floor.📣 As Odoo experiments with AI and service delivery, the partner landscape is evolving. Where do you stand as the delivery game gets more automated and accelerated?Reply with your take—we’ll feature the sharpest insights in next week’s issue.

See you next Monday at 08:00 CET.

— Cath & Fred, Just Doers.