🔎 Odoo Unlocked #010 — "Google Loves Odoo"

Position Yourself In the Odoo SEO Game

Most Odoo partners underestimate how much search behavior drives deal flow.

They obsess over demos, features, and discounts — while clients are quietly Googling their way through the evaluation phase.

Great News: search traffic for Odoo has exploded 🚀

• “odoo” → 1M searches/month (+48% YoY)

• “odoo website” → 40.5K (+50% YoY)

• “odoo erp” → 40.5K (+22% YoY)

• “odoo pricing” → 22.2K (+23% YoY)

If you’re not aligning your pipeline with this surge in organic demand, you’re leaving money on the table.

The competition isn’t crushing. Most of these terms sit in “Low to Medium” difficulty.
Translation: The traffic is there, but few partners are capturing it.

Meanwhile:

• Clients googling “odoo website” are looking for web-first partners, not ERP generalists.

• The spike in “odoo pricing” shows buyers are already in evaluation mode before they ever call you.

• Odoo SA’s brand campaigns are working — but partners who don’t position around this demand risk becoming invisible.

Organic traffic compounds. If you win it now, you’ll keep reaping leads at lower acquisition costs while others pay for ads.

Ignore it, and you’ll be stuck fighting at the bottom of the funnel — where margins are thin, and clients treat you like a commodity.

• Own the Website Play 🖥️
  Double down on content for “odoo website” traffic. Publish case studies, showcase real builds, and optimize for web/e-commerce buyers.

• Price in Public 💶
  Clients are already googling “odoo pricing.” Control the narrative with transparent pricing models, FAQs, and clear cost ranges — before someone else frames it for you.

• Ride the Brand Wave 🌊
  Don’t just let Odoo SA’s awareness campaigns benefit Odoo.com. Create “Odoo 19 explained” blogs, webinars, or comparison guides to intercept that growing search traffic.

• Think Like a Publisher, Not Just a Partner 📰
  SEO isn’t just for marketers. Every successful project story, every FAQ, every “lessons learned” doc is potential inbound traffic waiting to happen.

Let’s be blunt: you won’t outrank odoo.com for the single word “odoo.”

But you don’t need to. You just need to capture the intent-rich searches where buyers are already halfway down the funnel — and those same strategies also make you surface in LLM answers (ChatGPT, Perplexity, Gemini).

Here’s how:

1. Stop Going Head-to-Head on “Odoo” Alone

   • Google and LLMs both favor specific queries.

   • Instead of chasing “odoo,” target:

     • “odoo implementation cost for manufacturers”

     • “odoo website vs Shopify for small business”

     • “odoo accounting migration from QuickBooks”

   • These attract real buyers, not tourists — and LLMs love citing detailed, problem-specific answers.

2. Go Local, Go Niche 🌍

   • Odoo.com plays global. You can win local.

   • Think: “Odoo partner in Berlin” or “Odoo ERP for Saudi manufacturing SMEs.”

   • Add city/region landing pages, local case studies, and client reviews.

   • For AI models, niche and geo-specific content is scarce — which makes you the default reference.

3. Build What Odoo.com Won’t Touch

   • Their site stays neutral. Yours doesn’t have to.

   • Write the content buyers actually search for:

     • “When not to choose Odoo”

     • “Hidden costs in Odoo ERP projects”

     • “Lessons learned from failed Odoo migrations”

   • That honesty ranks in Google and gives LLMs the balance they need to sound credible — pulling you into the answer.

4. Out-explain, Out-teach, Out-trust 📚

   • Create guides, comparisons, and FAQs that go deeper than brochureware:

     • Odoo vs SAP/NetSuite/Zoho breakdowns

     • 2,500-word implementation timelines with real numbers

   • Google rewards “helpful content.” LLMs literally quote it.

5. Hijack the Pricing Conversation 💶

   • “Odoo pricing” searches are exploding (+23% YoY).

   • Odoo.com only shows license tiers.

   • Publish the full picture: licenses + implementation + support + hidden costs.

   • That transparency wins clicks in search and trust in AI answers when prospects ask: “How much does Odoo really cost?”

6. Win Features & Freshness 🚀

   • Optimize for FAQs and snippets (“Is Odoo good for small business?”).

   • Use schema markup for reviews, events, and pricing.

   • Publish fast after every Odoo release or update. Google rewards freshness, and LLMs prefer the most recent reliable sources.

💡 Reality Check: You won’t beat Odoo.com on raw authority. But you don’t need to.
You just need to intercept the right 10% of searches — the long-tail, geo-specific, pricing-related, or brutally honest ones. That’s where Google gives you visibility and LLMs give you citations.

If a client googled “Odoo website” or “Odoo pricing” today, would they find you, or your competitor?

See you next Monday at 08:00 CET.

— Cath & Fred, Just Doers.