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  • 📈 Odoo Unlocked #011 — "The Evolving Partner Landscape""

📈 Odoo Unlocked #011 — "The Evolving Partner Landscape""

What the New Top 50 Leaderboard Reveals About the Odoo Ecosystem

🏆 Odoo’s Partner Landscape Is Maturing

The new August 23rd leaderboard update confirms what many suspected: the Odoo partner network is consolidating, with clear winners pulling ahead.

  • 3,320 listed partners (the tip of the iceberg, no change since June)

  • +14 Gold (243 total), +36 Silver (617 total)

  • -50 Ready (2,460 total)

Translation? The partner ecosystem is leveling up. More firms are climbing into Gold & Silver, while the long tail of “Ready” partners shrinks.

But here’s the hidden detail: the listed ecosystem is only one-third of the real Odoo network.

Odoo last reported ~10,000 partners overall — which means thousands remain stuck in “Learning” tier with no visibility, no references, and no graduation since June.

📈 References Are Growing Fast

Partners are getting busier:

  • 54,471 partner references (+4,172 vs June)

  • Average references per partner: 16.4 (up from 15.15)

  • Average seat count per reference dropped → 14 vs 17 in June

Why it matters:

  • More projects are being logged — but they’re smaller on average.

  • This signals broader adoption in SMBs, more than big-ticket ERP rollouts.

  • For Learning-level partners, the gap is widening: without references, they’re invisible.

🌍 The Geography of Odoo Power

The Top 50 partners reveal who’s dominating:

  • #1 Belgium (7 partners) — Odoo’s home turf still leads.

  • #2 Germany & Spain (5 each) — Central & Southern Europe cement their strength.

  • #3 Switzerland (4) — punching above its weight.

Odoo’s growth wave is still Euro-centric, but Mexico, Saudi Arabia, Peru, and the U.S. each have representation in the Top 50 — proving the Americas & MENA are key to Odoo’s global growth.

🚦 What This Means for Partners

1. Climbing the Ladder Matters
Gold/Silver status isn’t just a badge. Buyers do check the leaderboard — and Odoo SA increasingly favors top-tier partners in co-marketing and referrals.

2. The “Learning Trap” Is Real
Thousands of Learning partners are invisible to buyers and to Odoo’s official ecosystem. If you’re in this tier, your #1 priority is graduating.

3. Volume ≠ Size
The shrinking seat count per project means SMB deals are fueling growth. Partners who can run efficient, repeatable rollouts will scale faster than those chasing only mega-projects.

⚔️ Strategy for the Next Quarter

  • Escape the Learning Tier → If you’re still there, prioritize 1–2 references fast. Visibility starts only at Ready.

  • Audit Your References → Are you logging every project? Small deals count.

  • Optimize for SMBs → Build packaged offerings (fast-track website, accounting in 30 days, etc.).

  • Own Your Geography → Create city/region landing pages and highlight local clients.

  • Benchmark Against the Top 50 → Don’t just watch Adhoc or Dynapps. Compare your reference velocity vs peers in your country.

🔍 Ask Yourself

If you’re in the Learning or Ready tier today, what’s your concrete plan to log the next 5 references — and secure your spot on the map?

See you next Monday at 08:00 CET.

— Cath & Fred, Just Doers.

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